chapter 2
ANALYSIS VS SYNTHESIS
Usually, any social media marketing work starts with an analysis of the target audience, competitor analysis, and analysis of the product's strong and weak sides. We divide this garden into its elements and begin to understand that there are pieces of cucumber, there are cherry tomatoes. But what do we wanna cook?

Do you remember deduction and induction from Sherlock? They are different methods. You need to taking the thing apart if you want to understand how it works. And you have to put together something whole and don't have extra details if you have only pieces. God forbid mixing the methods up!
Quiz
ANALYSIS OR SYNTHESIS?
The test will help you understand which method you should use
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Do you know what result you want to get in one year?
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Do you know what profit this result could give you?
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Do you know other ways to get this result?
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Do you know why social media marketing is an optimal way to achieve this result?
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Do you know what kind of resources you need to achieve this result?
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Do you know how many resources you need to achieve a result?
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Do you know what you have that could make an expected result possible?
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Do you know which indicators will show that you've achieved an expected result?
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You got more "no" answers
You don't know what you want to get in detail. First you need to form a vision of the result specifically. The questions above and chapters of this course will help you. Only after this you can analyze something and make the right conclusions.
Restart
You got more "yes" answers than "no" answers
You already know what you want to get in detail. You can analyze some parts of the marketing process, and you have enough information to make the right conclusions.
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