Usually, any social media marketing work starts with an analysis of the target audience, competitor analysis, and analysis of the product's strong and weak sides. We divide this garden into its elements and begin to understand that there are pieces of cucumber, there are cherry tomatoes. But what do we wanna cook?
Do you remember deduction and induction from Sherlock? They are different methods. You need to taking the thing apart if you want to understand how it works. And you have to put together something whole and don't have extra details if you have only pieces. God forbid mixing the methods up!