Ugetgoal blog

How to Choose the Right Marketer When You’re Not One Yourself

The key lies in asking 'why'. Can they explain why they prefer certain social platforms or a specific posting frequency? If their strategy sounds like a rehearsed script from a course, that's a red flag. You need someone adaptable, not someone stuck in a one-size-fits-all approach.

Leverage your common sense and logical thinking when evaluating their explanations. If their rationale doesn't resonate with you, they might not be the ideal choice.

Effective marketing decisions should be grounded in data and facts, not in trends or hearsay. For a quick check: see if they can effectively distinguish between what's fact and what's mere opinion.

This tactic won't instantly find you the perfect marketer, but it will certainly help in avoiding those who aren't up to par.