I was discussing the concept of 'instant results' with someone today and realized that time is a relative concept.
For an engineer, even a nanosecond's delay means the result isn't instant.
For someone who has suffered from headaches for decades, solving the problem in a few hours might seem like an instant result.
Do you see what I mean? The sense of immediacy depends not on the actual number of seconds, but on how those seconds compare to past experiences.
So, why am I saying this? Today's discussion was about the speed of obtaining results.
The feeling of 'oh my god, how quickly I got the result' is likely experienced by those who have long struggled, tried, and failed.
Perhaps (and this is still a hypothesis), this parameter should be included in the segmentation. However, understand that if a person hasn't even tried to solve a problem yet, then speed probably isn't a compelling argument or advantage for them.
For an engineer, even a nanosecond's delay means the result isn't instant.
For someone who has suffered from headaches for decades, solving the problem in a few hours might seem like an instant result.
Do you see what I mean? The sense of immediacy depends not on the actual number of seconds, but on how those seconds compare to past experiences.
So, why am I saying this? Today's discussion was about the speed of obtaining results.
The feeling of 'oh my god, how quickly I got the result' is likely experienced by those who have long struggled, tried, and failed.
Perhaps (and this is still a hypothesis), this parameter should be included in the segmentation. However, understand that if a person hasn't even tried to solve a problem yet, then speed probably isn't a compelling argument or advantage for them.