Ugetgoal Past Projects

Content strategy for FemTech startup

Content
The task was to create a social media content strategy for a FemTech startup in the US market. The strategy should include:
— Storytelling Approach
— Communication Style
— Content Schedule
— Instagram Feed Visual Framework.

The target audience was teens in the US.

Mission of Mami.chat Social Media

  • Motivate women to step from stability to change.
  • Encourage them to move from a life running on inertia to the life they want to live.
  • Help them overcome internal resistance to change.
  • Help them overcome external resistance to change.
  • Distinguish real resistance from illusion.
  • Ultimately, make a change.

How to Show the Mission Through Stories

  • Show not only the end goal but also the steps needed to achieve it. Illustrate the desired result and guide them on the steps to take (e.g., getting off the couch).
  • Motivate by providing positivity and hope for a bright future. Positivity can be expressed very literally, such as with the color yellow and sunshine imagery.
  • Break down barriers and walls, which can also be depicted literally (e.g., drawing the breaking of walls and stepping beyond boundaries).

Character of Communication with the Audience

  • Become an integral part of the user's existing life.
  • Promote natively, as if effortlessly, as if it "just happened."
  • Avoid provocations because people let in what is pleasant and useful, not what suddenly stabs them.
  • We are just like the user, without pretentiousness or showing off.
  • Interactions with the target audience should be frequent, light, and seamless, integrated into daily life. There's no need for users to go out of their way to encounter us.

Three posts per week: one serious, one light but meaningful, and one entertaining (like memes or similar). Additional posts or activities in stories may be published between these main posts.