Ugetgoal Past Projects

Marketing Logic for Building a BI Automation Tool with Integrated Marketing

2024-07-12 14:39 Logic and Algorithms Decision-making
There was a startup that built a new BI automation tool for a very specific market segment. They needed to automate the marketing part too.

I solved two main problems:

  1. How to integrate marketing into the general workflow, and when and what parts should be the focus.
  2. How to identify aspects of the marketing strategy or tactics with computer logic, without human involvement.

Here are a few results:

1. Basic marketing structure

2. Marketing channels prioritization