The task was to create an engagement journey for developing marketing for entrepreneurs/businesses. It should have been a customer journey inside a digital tool that leads users to their own marketing strategy in a game-like way.
Developing a marketing strategy should follow the classical Hero's Journey narrative. Here is the main correlation between marketing development and the Hero's Journey:
Developing a marketing strategy should follow the classical Hero's Journey narrative. Here is the main correlation between marketing development and the Hero's Journey:
And here is a detailed view of marketing development that includes small steps within the main Hero's Journey stages.