chapter 9
CONFORMITY
Which is better: iPhone or Samsung phone charger? It's an iPhone charger if you need to charge an iPhone. It's a Samsung charger if you need to charge a Samsung phone. And it does not matter which one if you just need a charger cord to tie something.

The better answer is the one that matches your needs.

Which is better: to write a post or publish stories? One post per week or five? Advertising which goes to a landing page or an Instagram account?

Similarly, the better answer is the one that matches your needs. What needs in social media do you have? What goals have you set for your social media efforts? What results do you expect to receive? Write down one goal for this year using the SMART methodology.